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The Business Case for Virtual Business, Part 1

It wasn't long after the launch of Linden Lab's Second Life back in 2003 that companies and organizations around the globe began to sit up and take notice. The prospect of millions of potential customers -- all flocking to the same destination and congregating there -- is enough to whet the appetite...

Virtual Gadgets Selling for Real Money

Social media may be hailed as the savior of sagging sales these days, but few have figured out what social media are, much less how to wield them. Even fewer realize that games are the first, and arguably the most viable and sustainable, social medium in the mix. Unlike newcomers MySpace, Facebook, ...

Judge’s Gagging of Wikileaks Ignites Free Speech Furor

A Swiss bank has succeeded in at least temporarily shutting down the U.S. version of a Web site where a former bank employee posted internal documents he claims showed the bank was being used to hide and launder money. Earlier, a judge approved an order taking down the Web site. The U.S. arm of whis...

Coke’s Virtual World: Fizzy Fun or Empty Marketing Calories?

Coca-Cola has opened CC Metro, the soft drink maker's island located in the There.com virtual online universe. Coke announced the launch of the new community created by Makena Technologies, founder of There.com, Thursday. Whether Web surfers will line up to play around in what amounts to a Coke-them...

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