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EXPERT ADVICE

How to Turn First-Time Holiday Shoppers Into Repeat Buyers

Your work isn't done once the customer enters your shop. In many ways, it's just begun. Think about it: How offputting (and just plain weird) would it be if you walked into a brick-and-mortar store and were ignored completely by the staff, the fitting room attendant, and the cashier?...

EXPERT ADVICE

Keeping the ‘Service’ in SaaS

Every business claims to make customer service a top priority. However, in today's highly competitive business-to-business software industry, it's not enough to staff a call center and sit back and wait for customers to reach out when they need you -- it's imperative that you take the initiative...

EXPERT ADVICE

Windows 7 End of Life

Most notably, 48 different hospitals and health offices across England, many running unsupported Windows XP machines, were affected in the WannaCry attack, causing mass confusion and forcing medical staff to reroute or reschedule medical procedures during the three-day downtime.

EXPERT ADVICE

4 Ways Legal and Sales Can Collaborate

Legal can share a sales-friendly version of the contract playbook to educate the sales staff about the company's standard fallback positions. Within the contract playbook, legal outlines standard contracting terms, acceptable variations, non-negotiable terms, and an explanation of which terms are mandatory and why...

OPINION

Tech Company Standouts for Giving Veterans Their Due

Several companies have stepped up to help fill the gap, and to me IBM and Cisco stand out in that regard with veteran-targeted programs. Most corporate social responsibility programs are understaffed, and the people running them are overworked themselves. They tend to focus on making it look like they are doing more than they are.

FTC Targets Fake Influencer Metrics, Fake Reviews

The FTC complaint includes quotes from a July 2016 email Riley wrote directing each staff member to "create three accounts on Sephora.com, registered as ... different identities." The email included step-by-step instructions for setting up new personas and using a VPN to hide their identities...

Streaming Is the New Cable

"Consumers are overwhelmed with streaming options at the moment, butDisney+ already boasts some great content, like Marvel and Star Wars," said Victoria Merinda, staff researcher at HighSpeedInternet.com "In our survey, we asked if Star Wars and Marvel would influence their de...

EXPERT ADVICE

Security First: The Double-Edged Sword of Collaboration

1. Run fake phish tests. To help train employees, IT personnel periodically can send fake "phishing" emails to employees. They can teach users to recognize malicious messages and help to identify vulnerable staff members who would benefit from additional security awareness training. ...

ANALYSIS

Tackling Economic Security Governance

Realistically, though, some information (e.g., data about controls purchased in the past) may not be available. Therefore, for existing controls, focus on what it takes resource-wise to operate them. Account for any costs like licensing, support, hardware or cloud usage, etc. Also, collect information about staffing resources used in support of each control. The goal is to build a complete picture -- both in dollars and time -- of what each control costs. ...

EXPERT ADVICE

5 Tips for Making the Secret Sauce of a Sales Rockstar

Let me tell you a story: In the early days of my previous job, we focused on staffing and getting products to market but didn't really focus on the buyer. We had a roundtable in the war room so we could uncover that vital information, which included our head of sales, CEO, VP of product, business development representatives, and a few sales reps...

EXPERT ADVICE

Is Your E-Commerce Platform Ready for the Next Disruption?

When Walmart's revenue dropped, it responded by cutting back on inventory and laying off staff. That made things even worse: Customers complained that they couldn't find the products they wanted. The layoffs lowered morale, so employees refused to engage and answer simple questions from customers.

Storm Erupts Over Google’s Advice Against Blocking Cookies

"Rather than presenting a coherent vision for user privacy, Google doubles down on its tracking business model and tries to defend it," noted Bennett Cyphers, staff technologist at the Electronic Frontier Foundation That said, the Trust Token API "is a privacy-preserving way ...

Report: Chinese Hackers Eye US Cancer Research

"They use an already taxed IT staff to perform critical security functions and have a non-IT staff base that may not fully understand how security fits into their day-to-day life," he continued "I have se...

Powerful Enterprise-Class Chromebooks May Make Windows Exit Possible

One challenge is that many enterprises will continue to rely on Windows-only offerings for at least some of their daily operations. Until Chromebooks can serve as drop-in replacements for Windows machines, enterprises will continue to see them as limited-use tools suitable for telecommuters and staff who do not need "real" applications, he suggested.

SPONSORED CONTENT

Fighting Cybercrime: Cybersecurity and Digital Forensics Are the New A-Team

Further investigation found that the individual was not a double agent working within the US Military, but a naive staffer who thought they had found a free flash drive. They had unsuspectingly picked it up in a car park outside the military base, where hundreds of flash drives containing the malware had been scattered. The cybercriminal who planted them only needed one unsuspecting person to pick one up and use it on their computer...

28M Records Exposed in Biometric Security Data Breach

"BioStar 2's database was left open, unprotected and unencrypted," vpnMentor said in an email provided to TechNewsWorld by a company staffer who identified himself as "Guy." "After we reached out to them, they were able to close the leak," vpnMentor said....

EXPERT ADVICE

How to Overcome 5 Common E-Commerce Roadblocks

Hiring the Right Staff Operational Issues...

SPONSORED CONTENT

3 Ways Marketing Solves Business Problems

Recent studies have shown that over the last 19 years the average human attention span has fallen from 12 seconds to eight seconds. Sure, four seconds less doesn't sound like much, but for marketers, this means even less time to capture attention and communicate with your audience ...

The Path to Interstellar Travel Starts With Looking Up

That is one of the binding agents for Jemison and her staff. The next big leap in space travel will require a major lift for us as humanity at large, he said "We are not going to accomplish the next major step as singularly insular nations. I think that has been proven by look...

The 50th Anniversary of Apollo 11: There and Back Again

"Given that computers were still in their infancy during Apollo, it is amazing that it was as successful as it was," said David Kring, senior staff scientist at the Universities Space Research Association's Lunar and Planetary Institute It was "extremely important they used a ...

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