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Facebook Denies Promoted Post Hanky-Panky

Facebook has flatly denied the suggestion by a New York Times columnist that it might be gaming its own system -- that is, that the way it pumps up views of fee-based promoted posts could be by limiting the sharing of ordinary posts ...

FBI Wins Skirmish in War on Dotcom

Kim Dotcom experienced a legal setback late last week when the New Zealand Court of Appeal overturned a lower court ruling that had required the U.S. Federal Bureau of Investigation to disclose all of its evidence against him ...

The Time of a Mobile Ad’s Life, Part 1

There is a long-standing debate in the email marketing community about timing -- that is, whether time of day makes a difference in open and click-through rates. In other words, will an email marketing message sent early Monday morning be more likely to be opened than one sent Wednesday around noon or one delivered late on a Friday afternoon in July?...

Judge Vaporizes Big Chunk of Apple’s Billion-Dollar Win in Samsung Case

U.S. District Judge Lucy Koh on Friday struck more than US$450 million from the damages a jury awarded to Apple in last summer's blockbuster verdict against Samsung. The jury found that Samsung had willfully copied a number of Apple's design and software patents for the iPhone and ruled that it should pay more than $1 billion in damages. Based on Koh's latest decision, Samsung now owes Apple close to $599 million in damages...

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Demandbase Tech Targeting Trims B2B Marketing Waste

Demandbase has incorporated a new filter in its Demandbase Company-Targeted Advertising platform. The filter, called "Technology Targeting," lets users target and personalize display ads based on the technology they use. In other words, users can now include the specific criteria of 'technologies used' as part of their campaign targeting requirements with the Demandbase platform...

Marissa Mayer Takes Flak for Gathering Her Troops

It has been about a week since a bombshell internal memo from CEO Marissa Mayer was leaked to the world: Yahoo employees will no longer be allowed to telecommute, effective this June. ...

Mason Marches, Groupon Regroups

A day after posting disappointing quarterly earnings, Groupon ousted its founder and CEO Andrew Mason. The company's stock jumped 4 percent in after-hours trading as the news became public ...

Copyright Alert System: Six Strikes and You’re Annoyed

The Center for Copyright Information is ready to start implementing the Copyright Alert System, it said Monday ...

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Where Customers Go, Salesforce Service Cloud Follows

Salesforce.com on Tuesday unveiled Salesforce Service Cloud Mobile, the first of a number of mobile computing initiatives planned for this year ...

FTC Gives HTC a Good Shaking Over Bungled Security

The Federal Trade Commission last week reached a settlement with HTC America over charges the company failed to take reasonable steps to secure the software in its smartphones and tablet computers. ...

Hackers: The Flies in Social Media Marketing Ointment

Did you hear? McDonald's has just acquired Burger King! Also, someone at the company apparently has a potty mouth. Another unusual and unexpected corporate trade also happened last week -- Cadillac acquired Jeep. ...

HP’s Less Crummy Than Expected Q1 Spurs Wishing, Hoping

After months of dismal news, HP had something positive to report to its shareholders: fiscal Q1 numbers that exceeded both Wall Street and company expectations. Granted, the bar was set exceedingly low for the company, which shocked investors last year with news that it would have to take an US$8.8 billion impairment charge, $5 billion of which was directly attributable to its Autonomy acquisition.

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HootSuite for Twitter Gives Advertisers a Souped-Up Dashboard

HootSuite has incorporated paid advertising into its dashboard for the first time with the rollout of HootSuite Promoted Products integration for Twitter. It allows users to buy Promoted Tweets and manage their accounts on the HootSuite dashboard ...

Yahoo’s New Home Page Goes for Lean, Clean Look

Yahoo CEO Marissa Mayer is putting her money -- or rather her shareholders' money -- where her mouth is. Mayer has been proclaiming Yahoo's mission of becoming a must-visit daily portal equally accessible via PCs and mobile devices. To that end, the company unveiled a redesign of its website on Wednesday ...

Microsoft Shoots for New Outlook.com Users by Targeting Less

Microsoft has made its new Outlook.com email service generally available, following six months of receiving and incorporating user feedback. The service is ready to scale to a billion people, the company said, and Hotmail users will be shifted over to form the core of that base ...

Google May Set Up Shop Around the Corner

Google may be planning to launch an ambitious brick-and-mortar retail operation to show off its consumer products. The latest rumor emerged over the weekend in 9to5Google, which cited "an extremely reliable source." ...

Oracle Tries Again to Get Satisfaction in Java Case

Oracle is not letting go of its Java patent infringement beef against Google despite its sound drubbing last spring when U.S. District Court Judge William Alsup ruled that programming APIs were not subject to copyright protection. Last week, Oracle took the case to the United States Court of Appeals for the Federal Circuit ...

German Court OKs Facebook’s Keep-It-Real Policy

Facebook's policy of requiring that users post profiles under their real names was upheld by a German court on Thursday. The decision reversed last year's Independent Center for Privacy Protection (ULD) ruling that Facebook had to permit the use of pseudonyms in Germany. ...

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IntelliBuzz Helps Brands Keep an Eye on Social Media Mentions

Intelliverse has rolled out a new cloud-based tool that monitors social media for brand mentions and responds when appropriate. ...

Yahoo Picks Up Speed With Alike Acquisition

In case investors have any doubts that Yahoo sees its future in mobile, events of the past few days should dispel them once and for all ...

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