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PRODUCT PROFILE

InsideView Provides New Insights Into Sales Leads

That will change as chief marketing officers increasingly are held accountable for revenue, predicted Perramond. "What we do is tell the marketing and sales staff whether a prospect is a good fit or not." ...

GOVERNMENT IT REPORT

Budget Roadblocks Stymie Federal IT Managers

Forty-one federal CIOs, information resource management officials, and congressional oversight committee staff participated in the survey. Results were published earlier this month. Shaky Funding Landscape...

Obama May Pick Twitter Lawyer for Privacy Post

"She's concerned about protecting people's privacy, as well as balancing that with the need for information," Kurt Opsahl, a senior staff attorney with the Electronic Frontier Foundation, told TechNewsWorld. Opsahl worked with Wong when she was a partner with Perkins Coie from 1997-2004, and locked horns with her over privacy issues at Google...

ESEA Users’ Systems Plundered in Bitcoin Mining Scam

The E-Sports Entertainment Association on Wednesday admitted that users' graphic cards had been hijacked to mine Bitcoin virtual currency. The mining was surreptitiously set in motion by a rogue employee without the knowledge of other ESEA staff or users of the network. ESEA ...

The End of Social Media Marketing’s Wild West

The Federal Trade Commission recently updated its guidelines for online advertising to address the growth in mobile and social media marketing. Now a paid tweet has to begin with the word "ad," as obvious disclosure now must be included with all commercial speech. Is the link you're tweeting from an employer? A client? You have to mention that. The new rule: If money is changing hands, disclose it.

Hoopla: It’s a Brand New Sales Game

It typically works this way: A sales organization identifies a certain behavior or goal, such as prompting sales staff to make more cold calls or follow up with prospects. The module then creates a contest around this data, which resides in a CRM system -- in this case Salesforce.com.

House C’tee Chair Tells Consumer Protection Chief to Take a Hike

That said, "my few dealings with the bureau staff have been very positive," acknowledged Patrikis. "They provide good, fast answers." ...

EXPERT ADVICE

Android: A Second Career in Security?

In this context, "war walking" activities can be cumbersome, requiring personnel either to ship a sensor to remote locations (maybe in "serial" fashion due to limitations acquiring specialized hardware) or perhaps sending staff to those locations directly. Conversely, wireless IDS installations can be expensive across so many locations. ...

GOVERNMENT IT REPORT

CenturyLink Hauls DoI to Court

However, often agency contracting and legal personnel handling a challenge do not have sufficient technical expertise, nor does the legal staff at the GAO, he added. This works to the disadvantage of the vendor protesting the contract The result, in a case like the CenturyLink...

SPOTLIGHT ON SECURITY

Report: Big Biz Shakes Off Hack Attacks

April 9. Federal Reserve accidentally leaks minutes of its March 19-20 policy meeting to congressional staffers and trade lobbyists five hours ahead of schedule. The Federal Open Market Minutes has the potential to move markets, so getting an early peek at it would be very valuable to a trader...

The Hidden Risks of Mobile CRM, Part 1

If the updating process is not in place, a tool that was set up to bolster productivity and make sales staff's jobs easier could backfire and hurt the brand by creating confusion, she concluded. This is true from the customer's perspective as well, Weisler noted. It is impo...

INSIGHTS

SugarCon 2013: New Direction, Old Message

Sugar comes to New York after some difficult transitions. The marketing and sales groups were recently restaffed, and I met more than one person who has been in a job or with the company for only a few months. However, veteran lead guitarist and Sugar returnee Martin Schneide...

Boom Goes the Social Media Marketing Dynamite

Level two is to establish channels ahead of time. Even if they're not used much proactively, it's critical to have enough staff to gear them up a moment's notice. "No use having a Twitter feed available but insufficient staff to deal with the torrent of comment that can subme...

Samsung to Hang Its Shingle Inside Best Buys

Apple has a similar dedicated space at Best Buy stores. The Samsung Experience Shop is different in that both Samsung Experience Consultants and Best Buy blue-shirt sales associates will staff it. Samsung says its goal is to offer customers a full end-to-end experience so th...

Feds Crown Winners of Robocall Whacking Contest

Robocalling presented the FTC with a problem that seemed to be best be addressed by private innovation, according to Kati Daffan, a staff attorney in the FTC's Bureau of Consumer Protection "This would be a very difficult problem for us to solve just through our normal method ...

EXCLUSIVE INTERVIEW

Kona’s Scott DeFusco: Open Source Advocate in a Closed Source Firm

His team went offsite and worked in a different office. He took a few Deltec people with him, but brought in new staffers to round out the development team while also working with some advisors from Silicon Valley, DeFusco noted In this interview, LinuxInsider talks to DeFusco...

Walmart’s Latest Bright Idea: Let Customers Do the Schlepping

People might also question why Walmart would use its customers when it could be creating jobs by hiring professional delivery staff, Johnson told the E-Commerce Times. "It took Walmart a long time to defuse the idea that it was killing mom-and-pop stores, and many still belie...

Big Data Spawns Big Ideas for Mobile CRM

Basically, the CMO wants to be able to provide internal staffers with the right tools when the staff is ready for them -- but before they really need them ...

Google+ App Updates Focus on Photos, Tweak Text

The revamped apps are part of a wave of announcements made by Google. On Monday, Google staffer Matt Steiner blogged that animated GIFs can now be used for profile photos on Google+, and last week Google added an image search filter that made it easier for users to find animated GIFs...

Marin Software Rocks Wall Street

First, Marin should "carefully expand its staff and offices," he told the E-Commerce Times. "Currently they have 13 offices and 400-plus employees worldwide, but with the influx of cash, they will be on a talent search and a location search to grow in the digital channels area." ...

What's your outlook for the business climate in 2025?
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