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A personalized shopping experience gives e-commerce sites an edge, and businesses increasingly have been seeking ways to make their customers feel welcome ...

Chatbots have become an important part of the e-commerce shopping experience. They answer questions, provide information, and help customers along in their buying journey. Though they may never replace human beings entirely, they are central to many e-commerce-related interactions ...

"Headless commerce" has become an e-commerce buzzword lately, but how can brands use it to their advantage? ...

Influencer marketing, which sprouted from the burgeoning social media sphere, is one of the fastest-growing ways to get a message out there. It uses the popularity of people dubbed "influencers," who have many followers and a wide reach, to market products and sway opinions. It's very much a marketing strategy for the social media age ...

Storytelling is a central part of e-commerce marketing, and it's vital that brands both know their own stories and understand how to tell them. Everything from brand loyalty to purchasing decisions relies on a company having an engaging and well-told story ...

Online learning platforms have made the process of offering workshops, courses, and educational content of all kinds easier than ever. In addition to the growth of online learning in traditional educational spheres like colleges and universities, there's been growth in the business world. Companies and organizations increasingly have been using online learning platforms both to train employees and to educate customers and clients...

From fountain pens and high-end pencils to unique paper notebooks, analog writing tools have legions of fans, in spite of -- or maybe because of -- the fact that we're living in a primarily digital world. ...

Writing and publishing an e-book can be a great way to develop your brand, reach a broad audience, and potentially increase sales of your products or services ...

In this era of stress and anxiety, being able to slow down, breathe, and focus on the moment at hand are key skills for surviving and being successful. Mindfulness has become a vital commodity, and those who can coach others to live more mindfully are in particularly high demand. An industry has grown up that offers everything from streaming yoga classes to meditation apps.

Telling an engaging and effective story is vitally important for the success of a business. A good story draws people in, fosters loyalty, and brings your brand alive ...

Gamification is one of the hottest trends in the business world. Incorporating game elements can be a great way to motivate and engage customers and employees alike -- using an activity that has appealed to humankind since its beginnings ...

With the advent of digital technologies and the radical growth of online shopping, it might seem that brick-and-mortar stores are on the way out. However, nothing could be further from the truth. Physical stores are likely to remain far into the foreseeable future -- though the nature of those stores will be fundamentally transformed ...

Jon Ferrara is the founder and CEO of Nimble, a social sales and marketing CRM company based in Santa Monica, California ...

Gladys Kong is the CEO of UberMedia, a mobile location data company that is headquartered in Pasadena, California ...

Telling an engaging and effective story is vitally important for the success of a business. A good story draws people in, fosters loyalty, and brings your brand alive ...

Arturo Bentin is senior vice president of strategic engagement at Optymyze ...

Alexa Raad is the chief operating officer of Farsight Security, based in San Mateo, California. Farsight Security is a provider of real-time actionable Internet threat intelligence solutions ...

Looking to raise capital, launch a product, and grow your business? Crowdfunding could be the answer ...

Michelle Cirocco is head of global marketing for Televerde, a company focusing on business-to-business demand generation and inside sales solutions. ...

Gamification is one of the hottest trends in the business world. Incorporating game elements can be a great way to motivate and engage customers and employees alike -- using an activity that has appealed to humankind since its beginnings ...