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Everywhere we turn, videos are in our feed. Video is often how stories get told in the 21st century, so it's a good idea for e-commerce business owners to consider ways they can use this trend to their advantage ...

Byron Matthews is the president and CEO of Miller Heiman Group, a global provider of sales methodology and sales technology solutions ...

If you operate an e-commerce company, the world is at your fingertips, and global markets offer the enticing promise of increased visibility and sales ...

Newsletters are one of the primary means of communicating with both existing and potential customers. For small e-commerce business owners, however, putting together a regular newsletter may seem daunting. ...

Dimitri Akhrin is president of CRMDialer ...

Heather Reed is VP of business development for G2 Crowd, which offers a business software review platform designed to bring transparency to business-to-business buying ...

With all the talk about cryptocurrencies, you might be wondering whether your e-commerce business should start accepting them as a form of payment ...

Jon Lee is the CEO of ProsperWorks ...

Keenan Skelly is vice president of global partnerships and security evangelist for Circadence ...

A key part of any business' marketing strategy is its logo. Your logo is the public face of your company, the mark that will appear on everything from apps and websites to stationery and stickers. Making sure that your logo captures the spirit and purpose of your brand is vital ...

Building a community around a brand is an important and often-overlooked part of being successful in e-commerce. ...

Brian Signorelli is the director of HubSpot's sales partner program ...

Amy Slater is vice president of inside sales for Palo Alto Networks ...

Jackie Elnahar is the founder and CEO of TelaDietitian ...

Rodrigo Vaca is vice president of marketing for CRM at Zoho ...

Checking out is the heart and soul of the e-commerce experience. When it goes well, you've got happy customers who are likely to return. When it doesn't, your business can suffer ...

Podcasting is one of the hottest media trends in the last several years. Almost everyone, it seems, has a podcast these days. Should e-commerce business owners jump on this bandwagon? Can podcasting really boost the bottom line? ...

Di Di Chan is cofounder and president of FutureProof Retail ...

Dan Burkland is the president of Five9 ...

Blogging might seem a difficult task to many e-commerce retailers, but the effort you put into it likely will pay off. With some forethought and commitment, blogging can become part of your overall strategy for e-commerce success ...