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When your favorite consumer tech company is also the best consumer tech company in the world, and said tech company is generally a magnet for hyperbole and blind customer loyalty -- while also producing more products at higher levels of quality than ever before -- what's left to really wish for? ...

Chances are, you know an Apple fanatic -- someone whose iPhone, Mac or iPad is a prized possession. If you don't know a true fanatic, you probably know a fan -- or barring that, someone who might appreciate an Apple-made gift this holiday season. ...

For Apple TV fans, the new Apple TV is the long-awaited upgrade we've been pining for, and while it's a welcome addition to my living room, I'm only half as impressed as I thought I would be. After spending some quality time -- and some not-so-quality time -- I'll share my experience, which, it turns out, all comes down to this: ...

The question that's been bugging me lately is this: Why hasn't Microsoft managed to break through with mobile consumer devices? While Apple has been breaking into the enterprise through consumer demand, Microsoft's enterprise tradition hasn't been helping with consumers. Case in point? Windows Phones ...

The Apple car rumor gained some legs this week with a Wall Street Journal report that brings some interesting new insight ...

Apple on Wednesday held a mammoth two-hour event to introduce a long-awaited new Apple TV set-top box, a 12.9-inch iPad Pro, and the expected iPhone 6s and iPhone 6s Plus. Further, Apple announced new Apple Watch colors and bands, and a special collaboration with Hermes ...

About Apple's September event... ...

I've been waiting for a new Apple TV from Apple for years, and I've been disappointed each time a major Apple event came and went without one. Plus, I've been waiting for Apple to come along and disrupt the cable/satellite TV bundling status quo with some sort of a la carte streaming service, also to no avail ...

I still find wry joy in all the "Apple Watch Tanks" headlines from early July. There are some great gems, like "Apple Watch is a FLOP: Sales of the gadget have fallen by 90 percent since April, report claims" or "Analyst: Apple Watch selling worse than thought." ...

I haven't been thrilled with app discovery on the App Store for years, and while Apple has been tweaking things to make it better, it's pretty easy to enter the iOS App Store, look around, and come to the conclusion that only an infinitesimal fraction of 1.5 million apps must be worthy of showing off -- and unfortunately, Disney's "Palace Pets in Whisker Haven" is one of them...

To cap off Monday's wide-ranging keynote at Apple's Worldwide Developers Conference in San Francisco, Apple CEO Tim Cook introduced a three-pronged music initiative ...

By the time you read this, I'll have finished swearing in the privacy of my office, and likely will have entered the acceptance stage of grief. Already, realization is dawning that I was right to withhold hope that Apple would reveal a new Apple TV at its WorldWide Developers Conference on Monday ...

There seem to be two major reactions to the "promotion" of Apple's Jonathan Ive to the newly created position of chief design officer: first, that he deserves the recognition and reward; and second, that this is the beginning of the end for Jony Ive's tenure at Apple. ...

I want to believe that Apple will launch a new Apple TV hardware device in June at its Worldwide Developers Conference -- but holy macaroni, it's been more than three years since Apple introduced the third-generation Apple TV. ...

If you're thinking about getting an Apple Watch and have been on the fence, this review is for you. Why? The Apple Watch, it turns out, is less about being the perfect smartwatch than it is about being a watch. For the fence sitters out there, these two questions are really where you should start: ...

While Apple is known for fantastic product design, it's not known for customization. For instance, the first iPhone hit the world nearly eight years ago, and yet our "customizable" home screen options are limited to the organization of app icons and some wallpaper choices that can produce color tints through translucent layers ...

Because there are so many Apple-loving fanatics who are hopelessly addicted to their iPhones, the first wave of Apple Watch sales won't give us a reliable indicator as to whether it is a real success... or not so much. ...

In "iPhone Killer: The Secret History of the Apple Watch," Wired's David Pierce doesn't reveal any serious secrets -- because Apple never does -- but he does illuminate the early days of the Apple Watch, centering on an interview with Kevin Lynch, Apple's vice president of technology. It's an interesting read for sure -- an easy recommend for any Apple enthusiast...

Apple has chosen some iconic names in the past, like the "iPod" and "iMac." Apple even managed to take "iPad" -- which was widely panned for evoking a feminine hygiene product -- and transformed it into the popular lexicon of children and Wall Street analysts alike ...

Movie star Anna Kendrick managed to say something in a single tweet that instantly nails anyone who would buy a gold Apple Watch Edition: "We should be thanking Apple for launching the $10,000 'apple watch' as the new gold standard in douchebag detection." ...