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The advances could have far-reaching implications, noted Enderle Group Principal Analyst Rob Enderle, because just about all device makers are seeking ways to make smaller devices that last longer on a single battery charge while all PC makers are interested in making more energy-efficient machines...

Preloading Linux instead of Windows, means Dell will lose a lot of financial support from Microsoft, according to Rob Enderle, principal analyst at the Enderle Group. For each Windows PC or laptop Dell sells, Microsoft gives money back to Dell for marketing, he told LinuxInsider. Some of it may go back into marketing, Enderle explained, but Dell can do whatever it wants with the money...

The Barbie franchise is one of the most profitable in the history of the toy industry, Rob Enderle, principal analyst at Enderle Group, told TechNewsWorld, but it clearly is not what it once was While international Barbie sales have risen some 2 percent, in the U.S. sales have...

OLPC is "hedging around" the probable truth: That it can't get governments to pay for the XOs and will have even more trouble doing so as the true cost of building them continues to become apparent, according to industry analyst Rob Enderle "That $175 still does not contain al...

"I think the strength of the results surprised many of us," Rob Enderle, principal analyst of the Enderle Group, told the E-Commerce Times The data contrasts some early reports that Vista was not driving new PC sales and that some users were frustrated by the new system and ma...

Beta-tested by roughly 1 million gamers, "LoTRO" has been hotly anticipated by Tolkien fans, Rob Enderle, principal analyst at Enderle Group, told TechNewsWorld. He expects the release to be tremendous "Anticipation for this game was huge," he said. "However, among those alrea...

I've been spending a lot of time talking to folks who want to try the Dell Linux solution. I'm getting the sense that we have all been looking at Linux on the desktop wrong, and that products likeLinspire are simply wrongheaded ...

Via's move likely will not make too many waves in the United States, where the chipmaker has traditionally struggled to get a foothold in a market dominated by huge rivals Intel and AMD, Rob Enderle, principal analyst for the Enderle Group, told TechNewsWorld "They've done som...

"It's unreasonable to assume any single company can move against a government," Rob Enderle, president and principal analyst at Enderle Group, told TechNewsWorld "I think the court's going to have difficulty finding against Yahoo for obeying what in that geographical area of t...

"Google's power comes over the amount of control they are gaining with the advertising spend," Rob Enderle, principal analyst for the Enderle Group, told the E-Commerce Times. "Google realizes that the future isn't in people buying things -- the future is undoubtedly feeding off of the advertiser, so in effect you make money off of everything that's sold."

"They went from a cute name to one that tells you what the service actually does, and if you're going to change, that's not a bad way to do it," Rob Enderle, president and principal analyst of the Enderle Group, told TechNewsWorld. "Of course, any cachet they might have had with Froogle, they're going to lose in the transition."

"It's actually a surprisingly strong plan," Rob Enderle, principal analyst for the Enderle Group, told TechNewsWorld. "When you have products that price in the $300 range, dropping them effectively 99 percent is not an easy decision to make, but for education, it is the right one."

The new technologies will lead to devices that are "super iPods," Rob Enderle, principal analyst at Enderle Group, told TechNewsWorld. "These are devices more like super iPods that can do video, gaming, some e-mail and Web surfing, but are primarily focused on entertainment and Web activities than they are productivity."

"In this case, Adobe is clearly on the creation side and wasn't very good on the playing side," Rob Enderle, principal analyst for the Enderle Group, told TechNewsWorld. "The sustaining lesson is, if you are going to create media, you better be on the playing side, too, or someone can trump you."

The Netvibes Universe idea is "pretty amazing," and another example of outside-the-box thinking by Web 2.0 developers, according to Enderle Group Principal Analyst Rob Enderle "It's kind of rethinking the portal," Enderle told TechNewsWorld. "It's making the portal personal, a...

"The end result is a dual focus of increasing performance while decreasing thermal load and increasing power efficiency," Rob Enderle, a principal analyst with the Enderle Group, told LinuxInsider The cost benefit of increased efficiency has recently become a huge focus for bu...

Ultimately, the end result of this could be an increase in illegal music-sharing online, Rob Enderle, principal analyst for the Enderle Group, told TechNewsWorld "This is not just a nail in Internet radio's coffin, it is a fully upholstered coffin with a huge magnet in it and ...

Google's move was expected, Rob Enderle, president and principal analyst at Enderle Group, told the E-Commerce Times. "We saw this coming. ... Google is attempting to create a monopoly at a very high level in the advertising food chain." If Google is the dominant player in Int...

Last week was painful to watch. Don Imus made a statement that is common -- but inappropriate coming from an old white man -- and got shot for it, repeatedly, and is now off the air. This dovetailed with a now broad effort to create a code of conduct for the Web somewhat similar to what the broadcasters did decades ago. While it probably will fail, it shouldn't be allowed to, because the alternative may be far worse...

Also, technology solutions have emerged to allow companies to place their advertisements in packaged or online games. Initially, the ads appeared similar to product placements in movies and TV shows, with advertising messages appearing on items like pizza boxes, soda cans, billboards, stores and posters. The number of items that can be displayed is limited only by the advertisers' imagination. Cars, clothes, consumer electronics items and consumer goods are all obvious selections. "A game developer can replace a generic local supermarket with a real one," Rob Enderle, principal analyst for the Enderle Group, told the E-Commerce Times...